Don't ignore the quiet kid sitting at the back in the classroom.

Day in and day out, he is sitting quietly in the back of the class room. He is considered odd, hesitates when he talks and is not the part of the in-crowd. He is quiet, shy, hesitant BUT he is observant. He knows more about the individual behavior of the rest of the students in the class than those students themselves. He notices subtle nuances that go unnoticed by others, he captures them, develops patterns and is able to get a good feel about what tickles every person in the class.

He going through life quietly without unleashing the passion and devotion towards a cause.

So, what does all this have to do with you as a marketer?

A LOT..

Because if you can give that child a purpose, make him part of you team, he will work with you and for you with devotion and passion that no other child who was part of the in-crowd can match.

Why? Because the popular kids do not have to work hard to get acceptance from others, they are popular, so they are cocky and unreceptive to others ideas and feelings but the quiet kid, who has been ignored all these years, has to work hard for every kind look and every acceptance.

And when you give him love and reason and make him part of your team, he will market your product, your company with all his heart and creativity than you can imagine.