Homeless People: Could they be part of your next Marketing Campaign?

Here’s an idea for being philanthropic this season and also promoting your business.
Rather than printing T-shirts and having your employees wear those as advertising why not give out those T-Shirts/Jackets to homeless people. That way, they get free clothes that would keep them warm in the winter season and since they are outside all day long they wear your company T-shirts/Jackets and thus advertise your company.

I know, some of you might think as this as exploiting the homeless but I don’t see it that way. Your company can also give the homeless some gift certificates that can only be used for Food. This way, you give clothes to the homeless, gift certificates for food and your company gets advertising in return. So the homeless are working for those gift certificates and not getting them for free.