CEO Corner: "Who is more important my Employees or my Customers"

We always hear companies stress and take pride that to them "Customer" comes first and they should do anything and everything to make the "Customer" feel special and satisfied.

But in that process, lot of companies end up neglecting their Employees, is that wise? I would say NO it is not. To a CEO, his employees should come before their customers.

We live in a society where majority of products are a commodity, it is rare that a company has something special or different that is exclusively offered by them. Therefore, one of the ways companies can stand apart is via excellent customer service. A happy, satisfied and loyal Employee will go extra mile to provide extra service to the customer and switch him from a satisfied customer to a Loyal customer. And an unhappy, average employee will provide an average service.

Think about it: You are a Service company and what if your unhappy/unmotivated employee starts pissing off 1 customer/month, how much damage can it cause.

Employee satisfaction, pride, happiness makes a difference if the employee with log out at 5.00pm or stay extra hour to help the customer with their issues.

My recommendation to companies and CEO's: Take care of your employees, cherish them, nurture them, invest in their education and as they improve so will your company.