Do you know who is your customer?

It sounds like a simple question, but you will be surprised how many companies will miss that.

Consider following example (P.S. its my interpretation of Google but to me it makes sense)
Who is Google's Customer?
A. Companies that advertise on Google?
B. General Public that searches on Google?

Correct answer is B, Google's customer is not the companies that use Google to post their ads, not the companies that pay Google money. Google's customers are you and I, who search on Google constantly. Google understands that if it enhances the search experience of people and make them use Google as their prime search engine, the dollars will automatically flow via companies in the form of advertisements because companies would advertise where people are and if people are on Google, where else would the Ad dollars go.

So, stop what you are doing, think hard and answer the question:
Do you know who your customer is? and once you find that out, do everything you can to make their experience better, dont worry about making money, it will come. Enhance your customer's experience, go beyond their expectations and your company will succeed.